Thursday, 9 July 2015

Textual Analysis 5 - Original Music Video (Wine Red)

The song "Wine Red" is by The Hush Sound and is the song I will be using in my one minute music video that is a practice for the preliminary task. I decided to look at the original music video though to get a look at the context of the song itself and to gain some ideas for my own music video and henceforward, I decided to do a textual analysis on it.

I looked at the mise-en-scene of the music video and noticed that for the most part that there's a lot of decaying objects, moss and dead flowers as well as quite dark colours. This sort of theme goes well with the song as it is a song based about lost love and a death - most likely over being separated - though this changes and contradicts with the lyrics when the scene changes and becomes a lot brighter than before. This is also when a new character enters the scene as well, a female, who seems to be different from the rest and bears some sort of relationship with the old man who's seen as the main character for this music video as well.

Looking at the editing of the video, a lot of quick cuts were used through out - switching between different scenes quickly and using a slight blur for certain scenes where the new female enters. This could indicate how the male remembers her and memories of a time when things were fine which is hinted by the brightening of the clothing and areas and such.

Looking at the camera angles for the music video - close ups of the artist is used frequently as it adheres to Goodwin's conventions as well as using lots of mid shots of the other members of the band - this adheres to the convention of there being a demonstration of genre characteristics due to the expected amount of close ups of the singer of the band.

A frequent use of notion of looking towards the camera as the singer looks towards the camera a lot as well as the other members of the band, all of them look directly to the camera, all except those who're playing out a narrative part in the music video.

The tone of the music contradicts the visuals of the music video for the most part as the tone of the song is quite upbeat but on the other hand, the visuals are quite dark and gloomy. The lyrics also contradict the music a little by being similar as the music is quite bouncy and sounds quite joyful though the lyrics contradict that area completely.

The relationship between the music and the visuals does vary though and match when it comes to certain areas where the main female for the narrative enters as the colours and brightness matches the tone.

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