Theory - Goodwin's Conventions

Andrew Goodwin presented 6 features and characteristics that he believed could be found in music videos as told in his book "Dancing in the Distraction Factory" (1992). Here are the following which I will be using to analyse music videos;

1. Music videos demonstrate genre characteristics.
   This includes things such as metal videos having expectations of seeing a stage performance and for girl or boy bands you'd expect to see a dance routine of some kind.
2. There is a relationship between the lyrics and the visuals.
   This means that the lyrics were represented with the images shown in the video either being illustrative, contradicting or amplifying the effect that the lyrics have.
3. There is a relationship between music and the visuals.
   This is different compared to the one above as this means the tone and atmosphere set by the music and how the images in the video either contradicts it, illustrates the mood or amplifies it.
4. The demands of the record label will include close ups of the artists (lots of them) and the artist may also develop some sort of motifs which will recur across their work and be their "visual style" as well as something that their videos will be mostly known for.
5. There is frequently reference to notion of looking, this is where the artist will look directly at the camera or it will break the fourth wall in some way, other examples would be screens within screens, mirrors, stages and others. There is also the pattern of there being particularly voyeuristic treatment of the female body.
6. There are often intertextual references to popular films, tv programmes, other music videos and even popular cultures and the like.